Post by account_disabled on Feb 27, 2024 22:59:50 GMT -5
To be there or not to be there? This is the dilemma! The company Facebook page is the great worry of many small and medium-sized companies that up until now have done very well without it and that fear this bewitched instrument, a microphone in front of the mouths of customers and potential customers, with all the risks that come with it. derive. Because, if it is true that for better or for worse the important thing is that it is talked about , it is also true that when the good name of a company is involved it must be talked about well , there is no story. On the other hand, not being on Facebook is a missed opportunity because everyone is on Facebook , including grandparents (indeed, in pole position !), and here the doubt becomes more insistent: opening a company Facebook page brings more risks or more benefits? In this article I will analyze both of them, and provide you with some data that (I hope) will help you make the best choice. Facebook for businesses: are the advantages that great? 1. Facebook is a courtyard and it talks about you too People talking InnaFelker / Shutterstock.com Just because you have a small business, a neighborhood toy store or a restaurant, and you are not Mr Benetton, does not mean that no one will talk about you online.
Because Facebook (let's face it!) is many things and it is also Paraguay Phone Number a courtyard: placing a chair in the courtyard and placing an ear against the wall to find out what is being said about you and (if necessary) intervening is a good and right thing. Managing a negative review on your page is much better than reading it by chance among the comments of a post from our elementary school classmate's sister-in-law. 2. It's not true that Facebook is for digital natives: your grandmother is there too Many companies are convinced that Facebook is the right place to talk to young people and adults, but not to the over 55s, because my customers, who are even 80 years old, aren't on Facebook... ! In reality, things are not like this: among the 28 million active users in Italy , there is probably also your grandmother, since already in 2014 the over 56s constituted 10% of the subscribers to the social network (the writer manages the fan page of a magazine about food and gastronomic culture and has the impression that the number of grandparents in charge is continually increasing!) The largest demographic group, however, is that of users between 36 and 45 years old , who make up almost 22% of the total : you can find the data on Vincos Blog's Facebook Observatory .
Facebook identifies who is really interested in your services A very important reason why in our opinion it is worth being there is that Facebook makes a service or activity known to a specific target , without bothering those who are not interested in that topic, and for this you do not necessarily have to pay, as is often you think. Let me explain: Mr. Zuckerberg, between one charity campaign and another, is going out of his way to ensure that the Facebook algorithm shows us in our Newsfeed what we are really interested in . This means that if I am passionate about fashion design , and every time a post on the topic comes across me I click, like, comment, share, Facebook identifies fashion design as my interest and continues to offer me content on subject. Putting aside the abstract observations on the target and its interests for a moment, to understand what we are talking about let's make it personal: would you prefer to be hammered by a radio commercial, or read a post relating to a topic that interests you? 4. If I pay he gives me superpowers social superhero If I then want to invest a nest egg on paid campaigns, it gives me "superpowers": Facebook ads allow me to profile the recipients of my campaign in a much more specific way, and to send a post or advert to the target that interests them. to my company , specifying gender, age group, interests, gender (if useful for the type of business), geographical area of interest.
Because Facebook (let's face it!) is many things and it is also Paraguay Phone Number a courtyard: placing a chair in the courtyard and placing an ear against the wall to find out what is being said about you and (if necessary) intervening is a good and right thing. Managing a negative review on your page is much better than reading it by chance among the comments of a post from our elementary school classmate's sister-in-law. 2. It's not true that Facebook is for digital natives: your grandmother is there too Many companies are convinced that Facebook is the right place to talk to young people and adults, but not to the over 55s, because my customers, who are even 80 years old, aren't on Facebook... ! In reality, things are not like this: among the 28 million active users in Italy , there is probably also your grandmother, since already in 2014 the over 56s constituted 10% of the subscribers to the social network (the writer manages the fan page of a magazine about food and gastronomic culture and has the impression that the number of grandparents in charge is continually increasing!) The largest demographic group, however, is that of users between 36 and 45 years old , who make up almost 22% of the total : you can find the data on Vincos Blog's Facebook Observatory .
Facebook identifies who is really interested in your services A very important reason why in our opinion it is worth being there is that Facebook makes a service or activity known to a specific target , without bothering those who are not interested in that topic, and for this you do not necessarily have to pay, as is often you think. Let me explain: Mr. Zuckerberg, between one charity campaign and another, is going out of his way to ensure that the Facebook algorithm shows us in our Newsfeed what we are really interested in . This means that if I am passionate about fashion design , and every time a post on the topic comes across me I click, like, comment, share, Facebook identifies fashion design as my interest and continues to offer me content on subject. Putting aside the abstract observations on the target and its interests for a moment, to understand what we are talking about let's make it personal: would you prefer to be hammered by a radio commercial, or read a post relating to a topic that interests you? 4. If I pay he gives me superpowers social superhero If I then want to invest a nest egg on paid campaigns, it gives me "superpowers": Facebook ads allow me to profile the recipients of my campaign in a much more specific way, and to send a post or advert to the target that interests them. to my company , specifying gender, age group, interests, gender (if useful for the type of business), geographical area of interest.